PUBLIC RELATIONS WRITING AND MEDIA TECHNIQUES

Εκδότης: PEARSON
Συγγραφέας: Dennis Wilcox-Bryan Reber
Isbn: 9781292040738
Διαστάσεις: 279Χ216Χ21
Αριθμός σελίδων: 472
Ημερομηνία έκδοσης: 31/10/2013
Διαθεσιμότητα: ΔΙΑΘΕΣΙΜΟ Αποστολή σε 1-3 εργάσιμες ημέρες (υπό την προϋπόθεση επαρκούς αποθέματος)

Τιμή: ~~76,31 €~~ 68,68 €

Περιγραφη

"Public Relations Writing and Media Techniques is the most comprehensive and up-to-date public relations writing text available. With real-world examples of award-winning work by PR professionals, this new edition continues to help students master the many techniques needed to reach a variety of audiences in today’s digital age. The text thoroughly integrates new communication technologies—the Internet, Webcasting, etc.—and shows students the many techniques currently in use to reach a variety of audiences. Clearly written and well-organised, this book emphasises the nuts and bolts of writing, producing, and distributing public relations materials through traditional and social media. The author provides step-by-step procedures illustrated by examples from actual campaigns to engage today’s students. This text also serves as an invaluable resource for public relations practitioners in the field."